Bosch Super Bowl LX - JustAGuy
The mayor of Flavortown had been sitting on a secret for the past 25 years... turns out when Guy isn’t using Bosch appliances, he’s Justaguy.
Welp sir, we outted you on advertising’s biggest stage.
Featured On: Variety, Complex, USA Today, Today, People, E!, NBC, Fox News, Food & Wine, Access Hollywood, News Nation, The Hollywood Reporter, The Daily Mail, Daily Beast, Yahoo, US Weekly, Entertainment Weekly, Buzzfeed, InStyle, Page Six, Delish, The Takeout, Star Magazine, Men’s Journal, The Blast, US Magazine, Adweek, Little Black Book, Muse By Clio + many many more
Before the spot though... we teased this whole thing with Guy telling the world for his 58th birthday, he was going to change his look. The world FLIPPED out.
Some other fun bits + bobs!
directors: tim + eric
executive creative directors: chris colliton + john parker
creative directors: me + justin cannon
senior creatives: cherise woo + brendan dimech