Sierra: Moving into Sheboygan!
Sierra is a discounted outdoor retailer... think TJMaxx meets REI. They were set to open up their 100th store in Sheboygan, WI (The Malibu of the midwest) and we were tasked with coming up with an idea to celebrate it. Enter the Sierra-mobile, our bright orange jeep with 100 Sierra items packed on top, trekking its way from Chicago>Milwaukee>Sheboygan.
Influencers were there to help spread the message about the car, the grand opening and a sweepstakes we were running.
Along the way we stopped at various Sierra stores.
BTS taking the stack on and off the rig in Milwaukee.
co-creative: gabe santana